Cosmetics - Private Label - EU Distribution

Beauty Crafted With Purpose.

Your end-to-end partner for cosmetics and beauty product development - from concept and formula to shelf-ready, fully compliant products across Europe.

Built for brands that want more

Odem Holdings is a full-service cosmetics partner specialising in private label manufacturing, import, and distribution. We work with brands at every stage - from first idea to final product on the shelf.

As a certified EU Responsible Person, we handle the regulatory complexity so you don't have to. Whether you're launching a single SKU or a full collection, we bring the expertise, the lab network, and the logistics to make it happen.

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R&D Expertise

In-house formulation know-how covering cosmetics, makeup & skincare.

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EU Compliance

Fully compliant product files, safety assessments & CPNP notifications.

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Global Sourcing

Established supplier network for ingredients, components & packaging.

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Market Ready

End-to-end from concept to compliant, shelf-ready product.

Our capabilities

From regulatory affairs to retail-ready packaging, Odem covers every dimension of bringing a beauty product to market.

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EU Responsible Person

We act as your official EU Responsible Person - handling product notifications, safety assessments, labelling compliance, and market surveillance obligations under EU Cosmetics Regulation 1223/2009.

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Private Label Manufacturing

Custom formulation and manufacturing of cosmetics, makeup, and accessories under your brand. We manage the full production chain from prototype to finished goods.

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Cosmetics & Makeup

Foundations, lip colours, eye products, skincare, and more. Our lab network covers a wide spectrum of categories with proven formulation capability.

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Accessories

Complementary beauty accessories to complete your product range. Sourced, quality-checked, and delivered alongside your cosmetics lineup.

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Import & Distribution

We handle the import process and distribution into EU markets, coordinating logistics, customs, and delivery to ensure your product arrives on time and in full.

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Packaging & Branding

Structural and graphic packaging development - from component selection and shade matching to finished pack design that resonates with your target consumer.

The 6-stage development roadmap

A transparent, structured process with clear timelines at every step - so you always know where your product stands.

STAGE 01

Concept & Research

Trend & market analysis, target consumer profiling, competitive benchmarking, shade & finish direction.

1-2 weeks
STAGE 02

Formula Development

Active ingredient sourcing, lab prototype formulation (2 iterations), texture, pigment & wearability testing.

3-6 weeks
STAGE 03

Testing & Refinement

Shade accuracy & colour matching, sensory evaluation, consumer wear trials (panel of 20), formula sign-off.

2-4 weeks
STAGE 04

Packaging & Branding

Component selection, structural design, graphic artwork, shade & pack development.

2-4 weeks
STAGE 05

Safety & Compliance

Dermatological & ophthalmological testing, CPSR preparation, EU Cosmetics Regulation (EC 1223/2009), allergen & toxicology assessment, cruelty-free & vegan certification.

2-6 weeks
STAGE 06

Launch & Distribution

Go-to-market strategy, retailer & distributor on-boarding, influencer seeding, digital & social assets, warehouse readiness & replenishment forecasting.

2-4 weeks
Regulatory Confidence

EU Responsible Person - covered

Selling cosmetics in the EU requires a designated Responsible Person. Odem holds this role on your behalf, ensuring every product is safe, notified, and fully compliant before it reaches the market.

๐Ÿ‡ช๐Ÿ‡บ  EU Regulation 1223/2009
๐Ÿ“‚  Product Information Files
๐Ÿ”ฌ  Safety Assessments
๐Ÿ–ฅ๏ธ  CPNP Notifications
๐Ÿท๏ธ  Labelling Compliance
๐Ÿ‘๏ธ  Post-Market Surveillance
What Happens Next

Ready to start your product journey?

Three simple steps from first conversation to kick-off.

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01

Discovery Call

We learn about your brand, product vision, target market, and timeline.

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02

Custom Quote

You receive a tailored project proposal with a stage-by-stage breakdown.

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03

Kick-off & Timeline

We align on the roadmap, confirm milestones, and get to work.

Let's Talk

Ready to build your next product?

Tell us about your project and we'll get back to you within one business day.

Or email us directly: contact@odemholdings.com